Services

“Vision without action is only a dream, but action without vision is a nightmare.”

- Japenese proverb

At Spur Consulting, we help define your marketing vision. It’s hard to understand your marketing objectives without first understanding your business objectives. Once we’ve defined your goals and approach, executing on that vision is where the magic happens.

Aligning your actions with your vision results in success – for you and for your company. At Spur, all project work is overseen by our Principal, Renae Gillis Donus, who works directly with you to understand, define, and execute your marketing “to-do” list. She enlists the help of a creative and energetic support team specializing in graphic design, web development, and videography. We provide a variety of marketing services including:

CUSTOMER DEFINITION

Do you really know who your customer is? Have you talked to them? At Spur, we start with a market and competitive analysis to help you understand the key customer segments and targets, so that you can position your brand in the most effective way possible. We can also conduct customer research – both qualitative and quantitative – to help you build your marketing plan.

MARKETING STRATEGY

You probably create a sales plan each year, but do you create a marketing plan to support your sales objectives? Many companies view marketing as a promotion or flyer here and there, but it’s much more than that. When you have a marketing strategy that supports your business objectives, you create a consistent way to communicate, brand, execute, and budget your marketing dollars. Ask us how.

MARKETING COLLATERAL

Just getting your business started? Or need to refresh your company’s image? We can help you create a logo, secure your URL and trademark, develop your website, create your marketing collateral, sales materials and social media pages, and even shoot promotional videos and advertising. These building blocks are important. They help your salespeople sell, and make your customers take notice.

BRANDING

Everything you create says something about your brand. Have you updated your website in awhile? When was the last time you posted good social media content? What about your retail or office space? Spur can handle all of the details. We work with clients on a continuous basis to coordinate (and create) website content, customer newsletters, office remodels, signage, tradeshow materials, and employee events.

STRATEGIC SERVICES

Are there other things you need help fixing? Are you looking for outside advice without the big consulting price tag? Spur can help with topics beyond marketing to help your business grow. We also provide strategic consulting services such as: strategic planning, business process mapping, executive and management coaching, employee training, and organizational recruiting and hiring.